We focus our efforts on the root causes of inequality, especially the social norms which underpin bias and discrimination and the ways in which all media contributes to gender inequality. We welcome all, regardless of gender identity or sexual orientation, to join our efforts; we are non-partisan, non-profit, feminist, and pro-choice. Based in Sarasota, Florida, we collaborate with other like-minded organizations to serve our mutual goals and increase our impact, and while our action is locally focused, our commitment to gender equality is international.